Long-Term Care Insurance 70% of people over age 65 will need long-term care services and support at some point.* Most health insurance plans don’t cover daily, extended care services and Medicare only covers short stays in nursing homes or limited at-home care under strict conditions. For these reasons, many people seek long-term care insurance. Depending on your coverage, a long-term care policy reimburses you for services to assist with daily living activities, including personal and custodial care. Policies offer many different coverage options and prices are based on a number of factors.Long-term care insurance not only helps you pay for the care you need but can also help safeguard your loved one’s financial future.*“Who Needs Care?” LongTermCare.gov.